The Information Media Program is a concentration in the Information Systems Program that focuses on the design and development of digital content for business, equipping students with the skills to create impactful and visually engaging media that drives business communication and branding. The program combines the principles of digital marketing, multimedia design, and content strategy, enabling students to produce effective digital assets that resonate with target audiences and support business goals. 

The curriculum covers essential topics in graphic design, video production, web design, and social media content creation, along with courses in storytelling, branding, user experience (UX) design, and data analytics. Students gain hands-on experience with industry-standard software and platforms, learning to create digital content – such as promotional videos, infographics, interactive websites, and social media campaigns – that increases brand visibility and customer engagement.   

Through project-based learning, internships and industry partnerships, students develop a diverse portfolio of work, preparing them for careers in digital marketing, content creation, social media management and multimedia production. Graduates are equipped to help businesses leverage digital content to effectively reach audiences and adapt to the evolving digital landscape.