Management Undergraduate Program
Bachelor of Management (Brand and Marketing Management)
Brand and Marketing Management is designed to provide an in-depth understanding of the principles, strategies, and practices in building, managing, and marketing goods and/or services. This program can help students to develop and analyse marketing strategies by utilizing technological developments and digitalization.
General Subjects
27 credits
Management Courses
88 credits
Faculty Courses
6 credits
Brand Marketing Management
18 credits
Human Capital Management
18 credits
International Business
18 credits
Business and Financial Technology
18 credits
Curriculum of Expertise Area
| No | Subject | Credits | Total credits |
| Brand Marketing Management | Consumer Analytics | 3 | 21 |
| Integrated Marketing Communications Management | 3 | ||
| Social Media and Analytics | 3 | ||
| Operational Management | 3 | ||
| Marketing Research | 3 | ||
| Customer Relationship Management | 3 | ||
| Product Innovation and Strategy | 3 |