Graduate Profile
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Specialization courses
Brand and Marketing Management
Brand and Marketing Management is designed to provide an in-depth understanding of the principles, strategies, and practices in building, managing, and marketing goods and/or services.
International Business
International Business is designed to provide an in-depth understanding of how companies operate and compete in a global business environment.
Human Capital Management
Human Capital Management is designed to provide a strategic understanding of human resource management as the organization’s main asset.
Business and Financial Technology
Business and Financial Technology (FinTech) is designed to prepare students for the digital transformation in the world of business and finance.
Management’s Graduate Profile
HUMAN CAPITAL ANALYST
As a reliable business management expert and practitioner at manager level, he has competence in employee recruitment and selection, training and development, and industrial relations in local and MNC companies.
MARKETING ANALYST
As a reliable business management expert and practitioner at manager level, has competence in marketing research and market situation analysis, and is able to formulate and implement marketing strategies in local and MNC companies.
FINANCIAL ANALYST
As a reliable business management expert and practitioner at manager level, has competence in the fields of financial strategic planning, analysis and investment strategy in global companies and MNCs
BUSINESS ENTREPRENEUR
As a reliable graduate who has an entrepreneurial spirit and is competent to run his own business in the field of management and business on a national and international scale
Bachelor of Management Study Program
Accredited "Unggul"
LAMEMBA No. 593/DE/A.5/AR.10/VIII/2023
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