Writer: Shalsabila Nurlani Gultom (2331056) | Editor: Ambarwulan, S.T.
The Faculty of Business and Management, Universitas Internasional Batam (UIB), successfully held an Academic and Cultural Exchange under the theme “Navigating Global Markets: Business Strategy and Market Excellence” in collaboration with Universiti Tun Hussein Onn Malaysia (UTHM). The event took place at the Faculty of Medicine Auditorium, 2nd Floor, Universitas Internasional Batam, from 9:00 a.m. to 12:00 p.m., and was attended by enthusiastic students and lecturers from both institutions.
The activity aimed to enhance academic and cultural cooperation between Universitas Internasional Batam and Universiti Tun Hussein Onn Malaysia, while providing a platform for students to exchange insights on global market strategies, cross-border business practices, and sustainable entrepreneurship. Through an interactive discussion, participants explored the dynamics of international competition, the importance of digital innovation, and the role of strategic management in achieving business excellence in an increasingly globalized world.
Several distinguished lecturers from UIB participated in the event, including Dr. Agustinus Setyawan, S.T., M.M., Dr. Edy Yulianto Putra, S.M., M.M., and Ria Karina, S.E., M.M., Ph.D., who currently serves as the Dean of the Faculty of Business and Management, along with Theodesia Lady Pratiwi, S.Pd., M.Hum., Head of the International Relations Office at UIB. Students from UIB’s Master of Management program actively engaged with MBA students from Universiti Tun Hussein Onn Malaysia throughout the exchange.
In her opening remarks, Dr. Ria Karina, S.E., M.M., Ph.D., emphasized that this activity represents an essential step in internationalizing higher education while equipping students with global perspectives and adaptive thinking. “This academic and cultural exchange is not only about sharing knowledge but also about building meaningful cross-border networks that enrich perspectives and foster future collaboration,” she stated.
Meanwhile, Theodesia Lady Pratiwi, S.Pd., M.Hum., highlighted that international programs such as this one play a crucial role in strengthening students’ intercultural communication skills and their understanding of global business challenges. The discussion also touched upon the importance of corporate social responsibility, digital transformation, and sustainable strategies as integral components in achieving long-term business competitiveness.
The event concluded with a token exchange ceremony and a group photo session, symbolizing the strong partnership and mutual commitment between Universitas Internasional Batam and Universiti Tun Hussein Onn Malaysia. Through this collaboration, UIB continues to demonstrate its commitment to becoming a globally engaged institution that fosters innovation, collaboration, and the development of future-ready professionals capable of leading in the global marketplace.
Master of Management Program
Universitas Internasional Batam
